Digital marketing allows you to reach specific target audiences by age, interests and location.It also allows to reduce advertising costs, analyse the results of campaigns in detail, and, most importantly, to establish dialogue with your customers.
When planning digital advertising, it is important to think about each step of the buyer – to promote brand awareness, respond to existing market interest, re-address and persuade those who have visited your company’s website but have not logged in or made a purchase, and to work with existing customers to promote brand loyalty.